*Innovative fashion project with BOGNER JEANS
and the University of Applied Sciences and Arts, Hanover*
INVISTA, the largest elastane and nylon producer in the world and owner of many leading brands including the LYCRA® fibre brand, has supported a denim design initiative with top fashion brand, BOGNER JEANS and University of Applied Sciences and Arts, Hanover.
Eight budding fashion designers from the University of Applied Sciences and Arts have been briefed to create a collection that will form part of the BOGNER JEANS’ autumn/winter collection 2009/2010. All of the students have used INVISTA’s patented fabric innovation for denim: XFIT LYCRA® fabric within their fashion designs. Prototypes of the denim designs will be exhibited at Munich Fabric Start, Munich/Germany which is taking place in the M, O, C, (Münchner Order Center), Zenith Halle, Hall 5, Blue Zone, Stand No. C00 (3.-5. February 2009).
On account of its multidirectional elasticity, the XFIT LYCRA® fabric has allowed the students to create a variety of different styles without limiting their creativity. All of the outfits offer outstanding comfort in wear, a perfect fit and a long lasting shape even after repeated wear and wash thanks to the benefits of XFIT LYCRA® fabric. Using this innovative fabric, the students can also create garments which have 360° freedom of movement even around difficult areas such as the knees, hips, waist or seams.
Tuula Salo, project leader, professor of fashion design and international coordinator of the University of Applied Sciences and Art Hanover, said: “Using XFIT LYCRA® fabric has given free rein to the creativity of the students. Even the jeans which are shaped close to the body are very comfortable to wear because of the flexibility of XFIT LYCRA® fabric which allows the denim fabric to follow any movement of the body.”
The BOGNER JEANS brand, developed and distributed under license by MUSTANG Group, Künzelsau/Germany, is well-known for its innovative collections characterised both by their aesthetic appeal and functional design. Jacqueline Sefranek, Managing Director and responsible for the BOGNER JEANS brand, says that only XFIT LYCRA® fabric was eligible for this project. “If you have ever worn jeans made of XFIT LYCRA® fabric you will never want to wear other jeans again. This functional high-tech fabric offers stretch in all directions and the greatest possible freedom of movement – that’s exactly what ‘active jeans’ are designed for.”
Marco Lucietti, RTW Segment Manager, INVISTA Apparel said: “We are delighted to be involved with this ambitious project and work with BOGNER JEANS and the University of Applied Arts and Sciences in Hanover. It is a great opportunity to develop new talent within the industry and to see these up and coming designers demonstrate their creativity using the latest innovation within the denim segment, XFIT LYCRA® fabric.”
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